Jaquory Lunsford

Leading growth strategy and execution for Genie, an inventory management platform, overseeing marketing assets and driving user acquisition, product adoption, and revenue growth for e-commerce brands.

• Managed comprehensive marketing assets, including website and app listings, driving over 700+ installs and securing 465 demos to significantly expand the user base.
• Implemented a data-driven feedback process, reducing product's core action completion time from 23 days to less than 1 day, significantly enhancing user experience and feature adoption.
• Strategized and executed a Go-to-Market (GTM) plan, acquiring 240+ active users and 78+ paying customers within the initial 6 months.
• Developed and implemented an account management strategy, increasing pricing by 20% while efficiently servicing 32% of the user base, boosting revenue per user.
• Launched a bi-weekly product marketing newsletter, engaging 400+ readers with a 45% open rate within 3 months, centralizing communication and driving engagement.

Co-founded and led growth strategy for an e-commerce software agency, overseeing marketing and GTM initiatives to drive client acquisition and revenue for multiple brands.

• Led strategy and managed the marketing team for Fondue (acquired by Postscript), generating over 40 qualified meetings per month through an inbound automated funnel, social media lead magnets, and 25+ strategic partnerships.
• Strategized and implemented a Go-to-Market (GTM) campaign for Shoplift, securing 300+ paying customers in three months through targeted cold and warm outbound marketing, driving significant user conversion.
• Implemented data-driven marketing processes for Blyp, enhancing customer acquisition across outbound, content, and paid channels, resulting in 4x monthly recurring revenue growth and a 3.8% increase in daily installs within four months.

Drove significant user acquisition, revenue generation, and brand establishment for Carro, an e-commerce enablement platform, as a key early team member.

• Played a pivotal role in scaling the team from 3 to 40+ employees (Seed to Series B), driving over 30,000+ installs and generating $1 million+ in annual recurring revenue within five years.
• Developed and managed outbound marketing efforts, securing the first 17,000 direct installations from Shopify Stores within three years by targeting ideal customer profiles.
• Designed and implemented integrated growth loops across content, social media, email, and lead magnets, driving 100+ daily installs and solidifying Carro's leadership in e-commerce technology.

Led all marketing initiatives for Guesthouse, a DTC vintage furniture brand, overseeing organic growth, brand identity, and e-commerce sales channels.

• Generated over $750,000 in revenue within two years by optimizing organic marketing channels, including email, social media, SMS, and events.
• Developed a strong brand identity and presence, organically growing the Instagram community to over 40,000+ followers without reliance on paid media.
• Managed e-commerce, email, and SMS marketing channels, contributing to over $500,000+ in online sales within the first two years.

Directed operations and content strategy for Extra Hours, a creative agency specializing in Instagram and TikTok ad management for DTC brands.

• Developed and executed tailored content strategies for over 20 top-performing e-commerce brands, including Palladium, K-Swiss, and Dedcool, optimizing digital presence.
• Led end-to-end website design, development, and implementation projects for 10+ Shopify and Shopify Plus brands, enhancing their online storefronts.
• Directed strategy and operations for a product and social media team, managing channels across TikTok, Instagram, and Facebook for over 20 brands.

Directed marketing and community engagement for The H Hub, a content engine connecting brands with creators, driving revenue and platform growth.

• Led inbound and outbound sales initiatives, generating over $70,000 in monthly recurring revenue from services, campaigns, and platform fees.
• Strategized and developed the Go-to-Market (GTM) plan for a new creator and brand marketplace, attracting over 3,000 creators to the platform.
• Managed social media and community marketing, cultivating an engaged Instagram community of over 100,000 followers.